Precision forecasting for the 2026 tailgate spending surge
This fall, over 51 million fans will gather in over 125 markets to eat, drink and shop before football games. This is a predictable, recurring consumer event and with the power of GhostCom Analytics SurgeCast™, you can directly target your consumers when you know that they are ready to purchase.
$11.08B
in total tailgate spend
19
weeks of recurring weekend demand
11
days each topping $200M in food spend
51.6M
fans in-market,
in-person
The total spend is concentrated across grocery, food and beverage and travel sectors.
The Full Opportunity
$11.08B
in total tailgate surge spend across all 987 games
The breakdown by sector
$8.25B — CPG-addressable (food, bev, supplies)
$5.08B — All-in-food, incl. grocery (largest cattegory)
$2.70B — Travel (hotel + transport)
Are you ready?
Download the full tailgate report to see how this spending surge benefits brands, agencies, and retail media networks.
With SurgeCast™, get a concrete playbook for capitalizing on every surge event this tailgate season.